This course introduces forms and strategies for online content development. With use of narrative being increasingly important in web marketing, students will find material and shape content according to audience needs and expectations. Students will explore development patterns for forms including blogs, social media, wikis, landing pages, press releases and more, and discover how content strategies can drive web traffic. Students will also explore new perspectives to condense and simplify existing content, and practise writing and editing their own and each other’s work.
- Teacher: Melanie Law
- Teacher: Mike Rief