The Social Media Marketing course is designed to impart the fundamental skills needed to create social media strategies to achieve marketing objectives. In this course students will have an opportunity to learn with hands-on experience by using and strategically choosing appropriate social media platforms to meet business objectives. The course will require digital resources and will involve homework; thus, it is advised that students have a regular access to a personal computer and internet.
- Teacher: Harish Gautam
The customer relationship marketing course is designed to impart professional customer service skills that businesses need to develop and maintain a profitable relationship with customers. The course features customer service trends with an emphasis on transforming good service intentions into a workable plan that yields loyalty and success. The course will involve reading assignments, engaging in classroom discussions, and project work related to the learning objectives of this course.
- Teacher: Harish Gautam